Effective Date: 15 May 2026
At Supply Chain Insights, operated by Alphabet City Group, we are committed to protecting your privacy in accordance with the Australian Privacy Act 1988, the Spam Act 2003, and international standards including GDPR and CCPA. Alphabet City is a business name of Mulberry MC (ABN 90 145 163 051).
Information We Collect
We collect personal information you provide directly, such as your name, email address and professional details when subscribing to our newsletter, submitting paid content or purchasing advertising. We may also collect information automatically, such as IP addresses, browser types and usage data via cookies and tracking technologies, including Google Analytics 4.
How We Use Your Information
We use your information to deliver our services, process payments, publish content, send newsletters and marketing communications with your consent, personalise content recommendations, deliver targeted advertising and optimise our website’s performance.
Information Sharing and Disclosure
We do not sell your personal information. We may share your information with trusted service providers, such as Mailchimp and payment processors, where required to operate our business. We may also share anonymised, aggregated data with advertisers. If required by law, we may disclose your information to relevant authorities.
Paid Content and Advertising
All paid or sponsored content on Supply Chain Insights will be clearly labelled. Third-party advertisers may use cookies to track interactions with their advertisements. We do not control these third-party technologies.
Cookies
We use essential, analytical and marketing cookies to enhance your experience. You can manage your cookie preferences through your browser settings.
Direct Marketing
In compliance with the Spam Act 2003, we only send commercial emails with your consent. Every marketing email includes a clear unsubscribe option.
Your Privacy Rights
Depending on your location, you may have the right to access, correct, delete or restrict the processing of your personal data, and to opt out of certain data uses. To exercise these rights, please contact us.
Data Security
We implement reasonable security measures to protect your data from unauthorised access or disclosure. We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Contact Us
For any privacy-related enquiries, please contact us at:
Email: editor@supplychain-insights.media