insignia Names New General Manager
Rufaro Mtuwa Named General Manager to Lead insignia’s Next Chapter of Growth and Innovation
Rufaro Mtuwa has been appointed General Manager of insignia, a leading Australian supplier of coding and marking technologies. Rufaro joined insignia in 2011 through the Winson Group graduate program, gaining experience across multiple departments, including Sales and Customer Experience. Her most recent role involved leading the Shared Services team and managing insignia’s separation from Winson Group before its acquisition by Peacock Group.
Rufaro Mtuwa, GM, insignia
“I’m excited to lead insignia during this transformative period,” said Rufaro. “In this new role, I will focus on driving business strategy, fostering growth, and cultivating a strong company culture, while continuing to work closely with the executive and management teams across the Group. I’m excited for the journey ahead and the opportunity to make a meaningful impact as we work towards our strategic goals.”
insignia, now part of Peacock Group, will operate alongside key businesses such as Peacock Bros. and AMR Hewitts Print Packaging. With over 115 staff and a customer base exceeding 3,500, insignia remains committed to providing world-class product identification and traceability solutions.
Rufaro brings over a decade of experience to the role, and her leadership will focus on driving operational excellence and strengthening insignia’s growth strategy.
Ryan McGrath, Managing Director of Peacock Group, emphasised Rufaro’s outstanding leadership and expertise across various areas of the business: “Ru has consistently excelled since her early days at Winson Group, standing out in Sales, Customer Experience, and Continuous Improvement. Her leadership in managing the separation of Signet and insignia, including critical transitions in Finance, IT, People & Culture, and cloud migration, truly set her apart. With her vast experience, Ru is exceptionally well prepared to take on this new challenge as General Manager. I’m excited to support her in this next chapter for insignia.”
