Peacock Group Acquires Insignia, Becoming Top Australian Print Packaging & Supply Chain Tech Provider

Business expansion combines almost 200 years of printing, coding and supply chain technology expertise

Peacock Group, a leading Australian print packaging and supply chain technology provider, has today announced it has signed an agreement to acquire insignia Pty Ltd, a 55-year-old family-owned company specialising in labelling, coding and data capture solutions.

The acquisition of insignia by Peacock Group, a family-owned group established in 1888, merges two of Australia’s most highly regarded and pre-eminent family-run businesses within the supply chain solutions industry.

“We are excited to welcome insignia to the Peacock Group. insignia has long been a respected competitor within our industry. Their professional team and expertise, combined with state-of-the-art print manufacturing facilities, allows us to significantly expand our product and service offerings within the region, whilst also providing exciting opportunities for our staff, customers, and partners,” said Ryan McGrath, Peacock Group Managing Director.

For over half a century, insignia has built a reputation as the expert in product identification and traceability, working with world-leading brands in thermal printing, data capture, and marking & coding solutions, including Domino, Zebra, Honeywell, GS1 and more. insignia is also a leading national label manufacturer, producing custom prime product labels, overprint labels, and blank labels and tags from its production facilities in Brisbane and Melbourne.

insignia operates nationally, with over 115 staff members. The company services over 3,500 customers including multinational businesses across a broad range of industries, including retail, T&L, manufacturing, automotive, food & beverage.  

insignia will operate alongside the other key Peacock Group businesses, Peacock Bros. and AMR Hewitts Print Packaging, expanding Group resourcing to over 300 staff with broader geographical depth across Australia and New Zealand. The acquisition combines key skill sets and capabilities to provide world leading products and solutions to a customer base in excess of 15,000 throughout the region.

“insignia is a proud family-run business with extensive experience solving complex operational challenges for leading brands in Australia. We are pleased to join the Peacock Group, another long-established family-owned business, who share common values and are respected for the quality of their work. Our staff and customers can be reassured that the long history of our company and brand will continue well into the future with the support and backing of the Peacock Group.,” said Jack Winson, Managing Director for insignia.

“The ability to identify and track goods from manufacturing through the supply chain and into retail settings is essential today. insignia leads the way in enhancing the efficiency and accuracy of critical business operations for Australian companies, improving supply chains with advanced technologies. Peacock Group looks forward to supporting insignia’s highly regarded team and growing its business into the future,” concluded Mr McGrath.

The deal is expected to be completed on 31 May 2024.