Pattern Releases Powerful New Functionality to Optimise Marketplace Traffic, Drive Sales for Australian Brands
Pattern’s ecommerce acceleration platform releases Destiny functionality, utilising 200 trillion data points to help brands optimise marketplace rankings and gain organic visibility
Global ecommerce and marketplace accelerator Pattern, has today announced the release of new functionality in its ecommerce acceleration platform in Australia, to help brands organically rank their products in the top positions on leading marketplaces like Amazon, dramatically reducing their reliance on advertising spend.
Integrated within Pattern's ecommerce tech suite, Destiny evaluates competition, pinpoints winning keywords, and harnesses AI-driven advertising to divert traffic directly to a brand's product listings. Brands gain an edge in the digital retail landscape, ensuring their advertising dollars are always invested in growth.
Dan Richardson, Director of Sales, JPAC for Pattern, commented, “The ecommerce landscape is like a vast digital shelf. Every brand aspires to be at the forefront, especially in the 'top three listings' where 60% of all clicks occur and buyer traffic can be concentrated. Destiny is our innovative approach to help brands secure that prime position and drive sales in a crowded and highly competitive online retail environment."
Destiny's power lies in its data-centric approach. The platform has accumulated over 200 trillion data points, taking upwards of 3 million keywords from Amazon. This rich dataset translates into precise predictions about brand performances, solidifying brands' organic visibility strategies while simultaneously decreasing their dependence on advertising. Intricate algorithms assign 'winnability scores' to keywords, ensuring brands know precisely how to position themselves for organic success.
"In challenging economic times when brands face a higher barrier to sale due to cost-of-living pressures, pumping excessive amounts of advertising dollars into ecommerce and marketplace activity is not sustainable,” explains Richardson. “Destiny allows brands to reduce their reliance on advertising, while still achieving organic visibility. At Pattern, our goal is to help brands use advertising to eventually reduce their dependence on it. It's all about achieving a balance for sustained success and ensuring that your promotional expenditure actually works for you."
Australian brands have an enormous opportunity for growing sales through marketplaces with Pattern’s ‘Marketplace Consumer Trends Report – 2023, revealing that 92% of consumers planned to shop on marketplaces like eBay and Catch in the year ahead and 84% of people expected to spend more or the same on Amazon.
To help brands standout in a marketplace environment and attract buyer attention, Destiny evaluates over 26 million unique products to create a bespoke competitive landscape. It prioritises sustained organic visibility over sheer spending, intelligently reallocating budgets to guarantee top rankings and drive long-term ecommerce success.
"Destiny is all about smart targeting. It shifts bids, tests keywords, and intelligently drives traffic, ensuring brands receive the highest possible return on their investment. We've witnessed its potential, with some brands experiencing unprecedented ecommerce growth. Now, we're excited to bring this innovation to Australia."
To find out more, visit https://au.pattern.com/
