Pattern Helps Brands Gain Marketplace Advantage with New Digital Shelf Tool

Pattern, the world’s leading ecommerce accelerator, has announced Australian brands now have free access to its new Digital Shelf tool. Pattern’s Digital Shelf tool helps brands take advantage of AI-powered algorithms and extensive data resources to identify their true competitors across Amazon’s virtual shelves.

"In today's complex economic environment, brands need a comprehensive understanding of the competition to optimise their marketplace position and drive sales," said Merline McGregor, General Manager at Pattern.

"By offering free access to our Digital Shelf tool, brands have an opportunity to increase their virtual shelf space and gain better placement on the Amazon marketplace. Having the right tools and strategy in place for selling on Amazon is becoming increasingly important as the popularity of the platform continues to grow in Australia."

Pattern research recently revealed 52% of consumers reported buying from Amazon over the past 12 months and 59% intended to buy from the platform during 2023.

Pattern's Digital Shelf is built on a database of 27 trillion historical data points, which grows by a further 5 billion new rows of data each month. This vast data pool offers powerful insights and enables brands to make informed marketplace pricing and listing decisions.

“Our Digital Shelf tool provides data on over 300 million products, enabling brands to identify and monitor activity of direct competitors in specific product categories on Amazon,” explains McGregor. “Pattern also monitors three million keywords daily, allowing brands to track market trends and consumer behaviour in real-time.”

By providing free access to a tool that can dissect over 30,000 competitive categories, Pattern's Digital Shelf aims to democratise marketplace ecommerce insight for brands of all different categories and sizes.

“On a store shelf, brands can easily see their goods in relation to their competitor’s products. On a marketplace like Amazon, it’s not so clear, as each time a unique search term is entered, the competing product matrix shifts. Leveraging Pattern’s data, brands gain clarity on how their goods are positioned and which products compete with their own for impressions, clicks, and dollars. This information allows brands to develop data-driven strategies to increase product visibility, attract more customers, grow sales and benefit from higher customer reviews,” added McGregor. 

For Australian brands eyeing export markets, Pattern's Digital Shelf tool monitors pricing on 5,000 websites globally. This comprehensive view empowers local brands to expand into different international markets, diversifying their customer base and maximising their global revenue potential.

Brands can learn more by accessing Pattern's Digital Shelf tool.